Maruti Suzuki has stopped the production of the Ritz and the hatchback is
available for purchase by cab operators for a limited time.
You read it first on MotorBeam. Internationally known as the Splash, the
Maruti Suzuki Ritz made its Indian debut back in 2009 and turned out be a
successful offering in the Indian auto giant’s lineup. However, with the
model discontinued internationally last year and replaced by the new
Celerio, it was evident that the Ritz would also make an exit from the
domestic market eventually, something that Maruti has seldom done with
its products. That said, the deed has been done and the automaker has
silently stopped production of the hatchback in the country.
We spoke too Maruti Suzuki dealers across the country who confirmed the
same and also stated that the bookings for the existing stock have been
restricted to taxi buyers only. Private car buyers won’t be able to purchase
the model anymore. Incidentally, the company had used a similar strategy
when the pre-facelift Swift DZire went out of production (to make way for
the current compact sedan version), as the model was in great demand
Sharing its underpinnings with the Swift, the Maruti Suzuki Ritz was a
cheaper alternative to the former and also made a good city car with the
tall stance liberating more headroom inside the cabin. The hatchback also
shared its powertrain with the bigger Maruti, borrowing the potent 1.2-litre
K-Series petrol and 1.3-litre MultiJet diesel engines under the hood. Unlike
its existing products, the Ritz won’t be replaced by a new generation model
and instead the Celerio will be plying in its place.
A consistent performer, the Ritz managed to average over 1500 units every
month, much better than several newer hatchbacks in comparison. Since
its launch, the car received a single major update back in 2012 with subtle
exterior revisions and a new ZDi trim that added more safety features to
the diesel version. For those who own the car currently, maintaining the
hatchback won’t be much of a problem since parts are easily available and
will be so for the next decade. The resale value though will take a small hit
in terms of depreciation.